17 October 2012 - LMAA Network Breakfast
17/10/2012, 7:30 AM - 9:30 AM,
Featuring Simon Ford from The Advantage Group discussing 'Shopper Tracker'
The Australian Liquor Shopper: understanding who the Australian liquor shopper is and the motivations behind what and why they purchase. Looking at what shoppers say is important to them in the purchase journey, from pre store category selection to in store choices. All through a shopper lens that highlights the role of categories and segments in the retail environment
Date: Wednesday 17th October 2012
Venue: Doltone House – Jones Bay Wharf
Piers 19-21, Upper Deck (Upstairs)
26-32 Pirrama Road
PYRMONT NSW 2009
Time: 7.30am – 9.30am
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