Standard Media Index (SMI)
Standard Media Index partners with leading global media buying agencies to provide independent, accurate and timely advertising expenditure data to clients to facilitate informed analysis of the media sector. Our data is sourced directly from advertising agencies’ billing systems and then aggregated to show the combined picture of direct agency ad spend across all media types. As a result; subscribers have the tools to monitor and analyze key data points that can then be actioned to grow share and make better investment decisions around listed media companies.
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