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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling. 

A total of 23,000 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

 Click here to read more about Shopper Tracker
 
 
 
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Events

Sold Out - Women in drinks - SA Chapter, Please join us to hear Zoe Bettison, Minister for the Status of Women, ... more

Women in drinks' International Women's Day - 8 March 2018, Women in drinks' International Women's Day event will ... more