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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 17,100 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

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Events

CFO Forum, The Chief Financial Officers Business Forum convenes several times per year to allow professionals ... more

Credit Forum - held at Pernod Ricard Winemakers, Dulwich, SA, The Credit Managers' Forum is provided to member ... more

Industry Trade Survey Workgroup, The survey is conducted in April and May each year and delivered to Category ... more

General Counsel/Legal Forum, ... more