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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 23,000 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

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Events

Serendis Mentor Program - Mentees Briefing, A structured program for the Australian drinks industry that ... more

Industry Trade Survey Workgroup, The survey is conducted in April and May each year and delivered to Category ... more

Credit Forum - Webinar, The Credit Managers' Forum is provided to member companies and subscribers only and, as ... more

Serendis Mentoring Program - Mentors Briefing, A structured program for the Australian drinks industry that ... more