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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 23,000 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

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Events

Network Breakfast - Jane Caro - "Diversity in Action", Jane is an author, novelist, lecturer, mentor, social ... more

HRD Forum, the drinks association HRD Forum meets 3 times a year and aims to: provide information, education and ... more

Supply Chain Logistics Forum, The Supply Chain & Logistics Forum meets on an ad hoc basis 2-3 times per annum ... more

Credit Forum - to be held at Moet Hennessy, Mascot, The Credit Managers' Forum is provided to member companies ... more