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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 23,000 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

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Events

Women in drinks Council Meeting , The vision of Women in Drinks is to drive empowerment of women in the drinks ... more

diversity&inclusion@drinks Council, The purpose of the diversity&inclusion@drinks Council is to work towards ... more

the drinks association Executive Meeting, the drinks association board is made up of 27 engaged and pro-active ... more

the drinks association Board Meeting, the drinks association board is made up of 27 engaged and pro-active ... more