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Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 23,000 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

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Events

Drinks Association Network Breakfast Melbourne - Yngve Andresen, Andresen has more than 15 years consulting ... more

Women in Drinks - QLD Chapter - Emma Walsh & Jodie Littlewood, Please join us for an open discussion on the ... more

Drinks Network Breakfast, Dr Jennifer Whelan - Tues 26 June 2018,

The Diversity & Inclusion at Drinks Council ... more