Home > What We Do > Premium Services > Shopper Tracker & Workgroup
Share this page

Shopper Tracker & Workgroup

Shopper Tracker provides independent and objective metrics of shopper behaviour and the needs/ perceptions surrounding behaviour in the off premise. It covers occasion and mission, category role, path to purchase, point of purchase, decision hierarchy, consumption metrics and shopper profiling.

A total of 17,100 shoppers are interviewed each year, with fieldwork running for three months in winter and four months in summer. A “State of the Nation” report is produced at the end of each period, along with five further reports for Beer/ Wine/ Spirits/ RTDs/ Cider, each covering all relevant segments and banners. A detailed summary is then presented at the drinks association’s annual Shopper Tracker forum.

 Click here to read more about Shopper Tracker
 
 
 
Powered by   

 

Events

Women in drinks International Women's Day Network Event, TICKETS SOLD OUT!! The vision of Women in Drinks is to ... more

Credit Forum - Webinar, The Credit Managers' Forum is provided to member companies and subscribers only and, as ... more

Retail Ad Watch Workgroup, the drinks association, in conjunction with Ebiquity, is pleased to provide a ... more

Women in drinks Council Meeting, The vision of Women in Drinks is to drive empowerment of women in the drinks ... more