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SOLD OUT -Drinks Network Breakfast, John McLoughlin -23 Oct 2018

The Drinks Association - Network Breakfast: “What kind of business partner do you want to be?”

'Positioning' refers to the place that a brand occupies in the mind of the customer and how it is distinguished from competitor products. At our upcoming Network Breakfast, John McLoughlin from the Advantage Group will apply the concept of positioning to the business-to-business relationship that suppliers have with retailers. Taking the latest data from the 2018 Drinks Association Advantage Trade engagement program, John will examine why it’s important for a business to understand the key attributes of successful business relationships and the importance of translating this into a differentiated positioning that is clear in the mind of their business partner. 


Date:   Tuesday 23 October 2018
Time:   7.15am - 9.15am
Venue:   Crystal Ballroon - Luna Park, Sydney