IMPACT Conference to focus on direct-to-consumer wine sales
The WINEDEPOT Industry IMPACT Conference will be held in Orange, NSW, on September 17-18.
The conference will provide valuable benchmark data through Wine Australia’s 2019 Cellar Door and DTC Sales Survey along with practical plenaries and breakouts focusing on sales, marketing and tourism.
It will be supported by international speakers and a range of local experts, including Felicity Carter from Meininger’s Wine Business Magazine, Lesley Berglund from WISE Academy, Fabien Laine from Creative Fabien and Andrew Kamphuis from Commerce7.
Complementing the program, an optional conference dinner at Philip Shaw Wines and a regional road trip exploring the Orange region will provide networking opportunities for delegates, speakers and sponsors.
The conference is hosted by Wine Industry Suppliers Australia (WISA). CEO Matthew Moate said: “Registrations are tracking strongly and feedback on this year’s conference program has been exceptional. It is jam packed with practical and how-to content that will allow delegates to directly impact their DTC wine sales, marketing and tourism opportunities.”
WINEDEPOT is the creation of wine industry innovator Dean Taylor and is a partnership between Digital Wine Ventures and Australia Post. The new partnership will provide the opportunity for wineries to stage stock in key locations across Sydney, Brisbane, Melbourne, Adelaide and Perth allowing for same day delivery to some 85% of Australian wine consumers. They also have the aspiration to take the service global further enhancing the value to Australia’s wine producers.
“Consumers expect their online orders delivered within two days, that’s an international ecommerce benchmark. Our wine sector is not immune to that and our WINEDEPOT solution will solve the current challenges in the existing fragmented and inefficient wine supply chains.” Taylor said.
He added “The industry’s national direct-to-consumer (DTC) conference is the perfect timing and the right audience to be launching our service to a range of senior wine industry leaders that will ultimately influence our success. We’re committed to industry and our principal partnership for the WINEDEPOT Industry IMPACT Conference will provide us the opportunity to share our knowledge and improve the outcomes for the thousands of wineries out there that rely on DTC to remain profitable and sustainable.”
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