TWE unveils Seppelt Prosecco Bar for Melbourne Cup
Treasury Wine Estates has unveiled its two-storey Seppelt Prosecco Bar at Flemington Racecourse.
The Seppelt Prosecco Bar in The Park is expecting more than 35,000 visitors over four days of the 2018 Melbourne Cup Carnival.
The bar is situated in The Park at Flemington. alongside a selection of Melbourne’s hottest foodie destinations including Easey’s, Drumplings, South of the Wall, Takeaway Pizza, Princes Pies and Glacé.
Racegoers can also quench their thirst at the James Squire Caravan and the Furphy Deck.
Meanwhile, the Absolut Electric Avenue activation offers a unique Absolut experience with a human-powered dance floor – the energy from the dance floor powers its LED lights and sound system.
The Victoria Racing Club (VRC) announced in August that Seppelt Wines was the naming rights partner for Stakes Day, the final day of the iconic Melbourne Cup Carnival, in a new deal that saw the winery elevated to Major Partner status with the Club.
Seppelt is one of the VRC’s longest commercial partners, marking a 40 year anniversary with Australia’s premier racing club this year.
The rich history between the VRC and Seppelt Wines dates back to 1978 when Flemington first hosted the Seppelt-sponsored Great Western Stakes on Melbourne Cup Day.
Treasury Wine Estates Managing Director, ANZ & Europe, Angus McPherson said he was delighted to elevate Seppelt’s involvement with the Melbourne Cup Carnival.
“2018 marks a 40 year anniversary between Seppelt Wines and the Victoria Racing Club and we are delighted to be announced as a Major Partner of the Melbourne Cup Carnival and the VRC,” McPherson said.
“We look forward to celebrating across the 2018 Melbourne Cup Carnival, and in particular on Seppelt Wines Stakes Day, of which we are proud to become the naming rights partner.
“As a producer of premium, sought-after wines, we are delighted to celebrate this significant partnership and showcase our outstanding wines on a world stage as prestigious as Flemington – an icon in Australia’s racing landscape.”
In celebration of Seppelt becoming a Major Partner of the Melbourne Cup Carnival and the VRC, the anticipated 2008 vintage of the winery’s coveted Show Sparkling Shiraz will be unveiled in the Seppelt marquee as an exclusive preview release. Setting a global benchmark, Show Sparkling Shiraz is made only in exceptional years, crafted from the finest Victorian Shiraz and has impressed the wine show circuit since the 1940s.