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Two senior appointments at Pernod Ricard

Two senior appointments at Pernod Ricard

Pernod Ricard Winemakers has appointed Travis Fuller as Fine Wine Director within its global marketing team.

Fuller (above left) has more than 20 years’ experience in the wine industry and was most recently Accolade's National Business manager – Fine Wine.

In his new role, Fuller will drive the success of company’s global fine wine offering, which includes brands such as St Hugo in Australia, Church Road in New Zealand, Ysios and Tarsus in Spain and Kenwood Jack London in the US.

Darryn Hakof, global marketing director said: “We have a unique global collection of fine wines and with Travis’ extensive know-how we aim to continue to focus on making the most of this iconic portfolio, cultivating new opportunities for consumers to experience our award-winning fine wines in leading outlets around the globe.”

Fuller said: “This is an exciting opportunity for me to build on the success that the fine wine portfolio has had to date and to develop new opportunities for the brands in markets all over the world, including the US, Japan, China and Western Europe.”

Fuller replaces Lee James (main, right), who has been appointed market activation director of The Gin Hub in Pernod Ricard’s gin division.

James had been in the role eight months, and previously spent 13 years as Global Marketing Delivery Director at Pernod Ricard. 

Pernod Ricard created its specialist gin division in 2017 to capitalise on the booming popularity of the spirit.

The company recently bolstered the team at The Gin Hub by appointing Toni Ingram, previously head of marketing for Pernod Ricard UK, to global brand director of The Gin Hub.

Kenny Hyslop, head of experiential for Pernod Ricard UK, became head of brand homes for The Gin Hub alongside his responsibilities in his existing role.

Pernod Ricard UK MD Louise Ryan said: “As we continue to integrate The Gin Hub into Pernod Ricard UK, this is a fantastic example of the growing number of opportunities available for development within our business."

It's full circle for James, who spent three years as Seagram Business Manager in the early 2000s.