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The week's top 10 Aussie drinks stories

The week's top 10 Aussie drinks stories

Competition to get a piece of the Melbourne Cup action was fierce among drinks companies this year.

Pernod Ricard's Mumm and Absolut, Lion's Furphy and James Squire, Beam Suntory's Jim Beam and TWE's Seppelt all snatched space at Flemington. The activations by Mumm and Seppelt grabbed the most headlines by giving a strong focus to social media.

Off the track, there were plenty of wins for drinks companies, including Taylors Wines, Aperol and Cellarmasters. 

Here are our picks of the best Aussie drinks stories of the week:

Mumm celebrated Melbourne Cup Carnival with an extravagant space-themed Birdcage marquee.

Click here to see the amazing pics.


Meanwhile, TWE raised a glass to its inaugural Seppelt Wines Stakes Day, which runs tomorrow at Flemington.

Click here to see the pics from its trackside activations.


Drinks executives revealed how peer-to-peer learning grew their careers at a Women in Drinks NSW event. 

Click here to read what they had to say.


Woolworths Group became the first Australian retailer to introduce superannuation contributions for 12 months of parental leave.

Click here to read more about this groundbreaking initiative. 

Taylors Wines won Best Public Relations Campaign for its world-first wine and temperature pop-up experience, Celsius.

Click here to read more.

Shopper Intelligence conducted Australia's first comprehensive on-premise shopping behaviour survey, which showed on-premise trialling is key to off-premise purchase.

Click here to read more. 

Good Beer Week merged with Independent Brewers Association. 

Click here to read more.

Aperol fuelled double-digit growth for Campari Australia, while Campari has announced that Aperol sales jumped 43% in the third quarter globally, a major factor in the group's organic sales growing by 8.9%

Click here to read more

Cellarmasters' Blood Brothers Republic BBR Grenache 2017 won the second annual James Halliday Grenache Challenge.
Click here to read more

Retail Drinks Australia declared the Northern Territory government was "drunk on power" following the announcement of its latest alcohol initiative.

Click here to read more