Tim Ovadia appointed Global Brand Director Stella Artois
Carlton & United Breweries’ Tim Ovadia has accepted the role of Global Brand Director Stella Artois, based in New York.
Ovadia is currently Director Classic Brands at CUB.
In the last 12 months, six CUB staff members have been appointed to overseas roles – four in New York, one in China and one in Switzerland.
"I am excited about the opportunity, but it will feel a little like home as there are a number of other Australians who are already there including Paul Donaldson, Richard Oppy and Amanda Tilley," Ovadia said.
"As a marketer there’s probably no more exciting place in the world to live and work. While it’s a big change for the family, our two girls are young enough to move without too many complications and the schooling system in the US is outstanding."
Ovadia started at Carlton and United Breweries 10 years ago.
"CUB were originally my client when I worked for an innovation consultancy called WhatIF?!," Ovadia said. "I loved the work that CUB was doing and they obviously thought I had the right skills and attitude to join the team. I initially came across on a 12-month contract to a develop marketing capability program and despite swearing to myself that I’d never work client side…I’m still here 10 years later."
Ovadia said he was excited to work on a brand with such a long history.
"I never would have thought that as a marketer living in Australia, I would be the custodian of one of the world’s great FMCG brands," he explained.
"Stella Artois was first launched in Leuven Belgium in 1708 in a brewery that was established in 1366. Australia wasn’t even colonised till 1788! It is a privilege for me to able to nurture one of the world’s most well-known brands across 40 countries.
"I will be leading a team of three super talented beer marketers developing and executing a program that unlocks the potential of Stella Artois to become the world’s largest and most premium European lager."