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Tiffani Graydon returns to Pernod Ricard to lead NZ wine brands

Tiffani Graydon returns to Pernod Ricard to lead NZ wine brands

Pernod Ricard Winemakers has announced the appointment of Tiffani Graydon as Global Marketing Director, New Zealand brands.

Graydon rejoins the Pernod Ricard business from her role as General Manager Sales & Marketing with Yealand’s Wine Group. Prior to this role, she was Marketing Director for Pernod Ricard New Zealand, focused on the domestic wine and spirits business.

In her more than 20 years’ experience within the wine and spirits industry, Graydon has also worked at Lion Nathan Wines & Spirits in a variety of roles including National Sales Manager for Distinguished Vineyards and latterly as Lion Nathan NZ Wine Business Director.

Her roles at Pernod Ricard Winemakers NZ have also included Head of Trade Marketing and Commercial Strategy Manager.

In her new role, Graydon will drive the global brand strategy and delivery for Pernod Ricard Winemaker’s New Zealand origin brands – Brancott Estate, Stoneleigh and Church Road.

Graydon said: “I am excited to be returning to Pernod Ricard Winemakers and to lead the team in growing the global footprint of our New Zealand wine brand portfolio. We have an enviable portfolio of wines and the opportunity to share our passion for these brands to many more consumers around the world is both an energising and humbling one.”

The role will be based in Auckland, New Zealand.