Home > daily drinks
Share this page
Starward announces new CEO

Starward announces new CEO

Port Melbourne based whisky distillery Starward, known for its bold spirits and flavour, is embarking on its next phase of growth through a combination of new markets, expansion plans and new team appointments.

To oversee these acceleration plans, Starward welcomes its new CEO Simon Marton. Simon joins Starward with over 20 years’ experience in wine and spirits, most recently as Global CMO of Treasury Wine Estates.

Commenting on his appointment, Simon explains, “Starward is a brand I have admired for its innovative and unconventional strategy. I’m excited about the opportunity to propel Starward to be the first globally famous Australian Whisky brand, especially at such a pivotal time when the Australian spirits category is going from strength to strength both in the domestic and international markets.”

The new appointment comes after former CEO, Andrew Macdonald, made the humble decision to step aside from his position to make way for a new leader to take Starward to the next level.

“Andrew has been instrumental in establishing the platform for Starward’s growth over the last five years. That commitment and leadership positions us today in the best possible place to take our whisky to the world,” Founder David Vitale comments.

Over the last year Starward has expanded globally, launching an international presence in the UK, USA, France, and Japan. Through driving distribution in these key markets, Starward is leading the way for Australian Whisky around the world.

David, who is now based in the US comments, “It’s hard to believe it was just three years ago we completed our monumental upgrade from Essendon Fields to Port Melbourne. Now, we are once again taking a huge leap to meet the rapidly growing, local and global, demand for our whiskies – particularly Two-Fold which has exceeded all of our sales expectations in our first year, winning Best Australian Blended at the World Whiskies Awards in London and 92 points from Wine Enthusiast and Whisky Cast in the US.”

To meet this demand, Starward announces today that it will significantly expand production capacity during the first half of 2020 with a multi-million-dollar investment.

David concludes, “We’re all looking forward to working with Simon to pursue Starward’s potential in Australia and abroad. We have every reason to believe that our Starward bound ambition is in the right hands,”.