Home > daily drinks
Share this page
Pernod Ricard refocuses business on sustainability

Pernod Ricard refocuses business on sustainability

Pernod Ricard has launched its 2030 Sustainability & Responsibility Roadmap - "Good time from a good place" - vowing to introduce 100% recyclable, compostable, reusable or bio-based packaging by 2025.

Alexandre Ricard, Chairman and Chief Executive Officer, said: “We are 19,000 ‘créateurs de convivialité’ – passionate hosts but also respectful guests on our planet. Sharing our values, respecting our terroirs and promoting responsible consumption are all conditions for sustainable growth. Yesterday, today and tomorrow, we will continue to create for the long-term”.

Vanessa Wright, VP Sustainability & Responsibility, added: “We know that our customers have now come to expect our brands to be responsible and respectful of the environment – values that have been at the very heart of our business since its inception. These 2030 commitments provide us with a focused framework across our business in helping to address some of the biggest sustainability issues, so consumers can enjoy our products in a convivial and sustainable way.”

Nurturing terroir

Under the 'Nurturing Terroir' pillar, commitments include that by 2030, 100% of the Group’s global affiliates will have a strategic biodiversity project. By 2025, the Group will also develop regenerative agriculture pilot projects within its own vineyards in eight wine regions - Argentina, California, Cognac, Champagne, Spain, Australia, New Zealand and China - mimicking natural processes to improve the quality of top soil, watersheds and ecosystems.

By 2030, Pernod Ricard will then partner with over 5000 farmers to share this knowledge further.

Valuing people

By 2022, the Group will ensure equal pay across the business. By 2030, the top management teams will be gender balanced. In addition, by 2030, 100% of employees will have received future-fit training at least every three years to develop new skills.

By 2030, the Group will also train 10,000 bartenders on the bar world of tomorrow to host consumers in a more sustainable way including being anti-waste and plastic-free.

Circular making

Pernod Ricard said it is committed to minimising waste at every step by imagining, producing and distributing its products in ways that optimise and help preserve natural resources.

In addition to banning all promotional items made from single-use plastic and 100% of its packaging being recyclable, compostable, reusable or bio-based by 2025, by 2030 the Group will pilot five new circular ways of distributing wine and spirits and help increase recycling rates in its top 10 largest markets with low recycling levels.

By 2030, Pernod Ricard aims to be water balanced in all high-risk watersheds (like India and Australia), replenishing 100% of water consumption from production sites. In relation to carbon emissions, Pernod Ricard will also commit to reducing the overall intensity of its carbon footprint by 50% by 2030 in line with the Science-Based Targets (SBTs) initiative.

Responsible hosting

Pernod Ricard said it is committed to fighting alcohol misuse in society by taking action on harmful drinking and engaging with its stakeholders for real change.

By 2030, each and every affiliate of Pernod Ricard across the World will have at least one program to fight alcohol misuse, at scale and evaluated.

By 2030, Pernod Ricard will also expand its Responsible Party program globally to reach at least 1 million young adults. Responsible Party was created 10 years ago in partnership with the Erasmus Student Network to raise students’ awareness about responsible consumption, and has reached 400,000 students in Europe since.

Below is a video explaining the philosophy behind the roadmap:

Pernod Ricard won the inaugural Corporate Social Responsibility Award at the 2018 Australian Drinks Awards. The award acknowledges the work drinks companies are doing to promote positive social and environmental change.

The accolade was for its Responsib’All Day initiative, which was created to find ways to get all employees, from directors to line workers, personally engaged in day-to-day corporate sustainability effort, and integrate sustainability into everyone’s job.