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New MD announced for Bacardi-Martini Australia

New MD announced for Bacardi-Martini Australia

Bacardi Limited has announced the appointment of Mauricio Vergara to the role of Managing Director of Bacardi-Martini Australia.

The company said the expansion of leadership was in response to growth for Bacardi Limited in the Asia-Pacific region and marked the continued development of global talent across the business.

“I’m thrilled to welcome Mauricio Vergara to the North Asia Pacific (NAPAC) Region Bacardi Leadership Team,” said Regional Vice President Denis Brown, who continues to have regional responsibility for Australia.

Vergara is familiar with the beverage industry and the portfolio, having worked with Bacardi Limited since 2013 in various marketing and commercial leadership roles.

He arrives in Australia from the North American division, where he served as Chief Commercial Officer.

“I’ve spent more than 25 years in brand marketing, 15 of which have been in the beverage industry,” said Vergara. “As someone who’s been responsible for commercial strategy, customer marketing, and sales of the Bacardi portfolio across North America, I have a passion for the front end of our business.

“The global spirits industry is adapting to cultural shifts. Consumers are more informed and want to know the story behind what they’re buying. I’m eager to continue to develop Bacardi-Martini Australia’s portfolio, leading forward-thinking team in a pivotal phase of growth.”

Before Bacardi, Vergara has worked for Procter & Gamble, Coca-Cola, SAB Miller and Brown-Forman. He holds a Master of Business Administration and a Bachelor of Science in Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico. Vergara will move to Sydney and begin his new role in July.

Brown added: “Mauricio and the leadership team will continue to focus on developing the spirit and cocktail categories. Australian consumers are enjoying more cocktails and mixed spirits like gin and tonics, as witnessed in the growth of the gin category, aperitifs and super premium spirits.

"I am looking forward to introducing Mauricio to Australia’s sophisticated bar scene and customer landscape gaining his input from North America. Also, I am delighted we can demonstrate developing talent globally with this appointment as we move to make the next 10 years Bacardi’s best 10.”