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CUB & De Bortoli named Australia's Most Innovative Drinks Companies

CUB & De Bortoli named Australia's Most Innovative Drinks Companies

Carlton & United Breweries and De Bortoli Wines have been named among Australia’s most innovative companies.

The AFR BOSS Most Innovative Companies List is based on an assessment process that measures a top innovation implemented in the past 12 months, with judges considering how valuable the problem is that the innovation is solving, the quality and uniqueness of the solution, and the level of impact that the innovation has had.

Internal elements such as innovation culture, strategy, resources and process, which demonstrate a sustainable and repeatable approach to innovation, are also assessed.

For the first time in 2019, organisations were ranked directly against their peers across 10 industry lists.

CUB was named the fourth most innovative manufacturing and consumer goods company in Australia and was the only beer company to make the top 10.

The judges were impressed by the enormous success of Carlton Zero, the first non-alcoholic beer in the brewery’s 180-year history.

CUB’s Insight & Innovation Director Adam Murphy said: “We are thrilled to have been named one of Australia’s most innovative companies. Judges recognised that Carlton Zero has given beer lovers what they’ve wanted for ages: a non-alcoholic beer that actually tastes like beer.

“Australians are increasingly looking to enjoy beer more responsibly, with non-alcoholic, low and mid-strength beers now accounting for around a quarter of all our beer sales.

“We’re proud to have helped developed a culture of innovation at CUB which has helped drive this positive shift in the community and other leading products.”

De Bortoli only winery to be named

De Bortoli Wines was also recognised in the prestigious 2019 AFR BOSS Most Innovative Companies List.

The only winery to be named in the competition, the Australian family-owned business ranked 10th on the Manufacturing & Consumer Goods list, from more than 800 nominated companies across Australia and New Zealand.

With more than 500,000 wine brands to choose from in Australia, consumers can be confused by all the options available. To cut-through this fragmented market, De Bortoli Wines wanted to create a product that was fully integrated, not just about the taste, appearance or manufacturer, but a product that consumers could identify with on a personal level.

This motivation drove the innovation of Rosé Rosé - a wine that not only draws attention and has a distinct flavour, but also makes an emotional connection with consumers from the moment of purchase until long after they have enjoyed it.

With consumers in mind, De Bortoli Wines utilised its 360 degree collaborative approach to drive the innovation. Both internal and external stakeholders were involved in this project, including winemaking, operations, marketing, sales, graphic design, as well as customers and suppliers who helped to keep the innovation customer-focussed. Rosé Rosé was launched with a powerful communication strategy - “Our Colour is Rosé Rosé, What’s Yours?” to draw on the emotional connection with consumers from the inside out.

“From the label design to the bottle style, wine quality and marketing approach, our Rosé Rosé is a fully integrated vineyard-to-glass innovation that is proving popular among consumers,” said De Bortoli.

“We are thrilled to receive this recognition, which acknowledges how our family has been pushing the boundaries of wine making for more than 90 years to produce wines for everyone to enjoy.”

The multi-award-winning wine is available Australia-wide and is now being exported to Europe, South-East Asia and New Zealand.

The AFR BOSS Most Innovative Companies List is selected by industry-expert judges in conjunction with innovation consultancy Inventium and published by the Australian Financial Review’s Boss Magazine.

Inventium Founder Dr Amantha Imber said: “We are thrilled to announce the first-ever industry specific Most Innovative Companies List.

“What separated the most innovative organisations from the least was the involvement of the customer the entire way through the innovation process. Leading innovators also had strong mechanisms in place to recognise the innovation efforts of their staff.”