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Michelle Pelizzari joins the drinks association board

Michelle Pelizzari joins the drinks association board

the drinks association is proud to announce Michelle Pelizzari, Lion Customer Director – Coles Liquor Group - has joined its Board as a Director. 

"We extend a warm welcome to Michelle," said the drinks association CEO Sandra Przibilla. "I know she will be an asset to the board moving forward."

Pelizzari has extensive liquor industry experience, including holding various leadership positions in account management and field sales during her 12 years at Lion. She previously spent 13 years working across the retail, sales and marketing divisions of Coles Liquor.

"I think being appointed to the drinks association Board will definitely go down as one of my career highlights," Pelizzari noted.    

Pelizzari hopes to positively influence, shape and raise awareness among leaders in the drinks industry in her role on the Board. 

"I’m looking forward to playing a part in inspiring and enabling women to grow their careers and stay within the drinks industry," she said. 

Among her proudest career achievements are helping shape the Australian retail beer category, working collaboratively with customers and tailoring solutions to meet their strategic needs and leading transformational change across the Lion business and teams. 

"I've also met some incredible people across the industry and within Lion who have supported me with my personal growth & development," she said. 

Pelizzari believes the drinks industry "is like no other": "We are a socially diverse industry that encourages people to come together to connect and build strong business and personal relationships as well as enjoying the wonderful range of products available. It’s an ever-evolving industry that is exciting to be a part of, and a privilege to work in."