Max Allen wins 2018 Wine Communicator of the Year
Wine Communicators Australia (WCA) has announced Max Allen as its 2018 Wine Communicator of the Year.
The winners of the annual Wine Communicator Awards were announced last night’s awards ceremony at the Gourmet Traveller WINE (wine space) in Surry Hills, Sydney.
Allen is a wine and drinks columnist for the Australian Financial Review, who WCA notes "is seen as an individual who has always been ahead of his time as a drinks communicator and who has often provided a fresh and fearless take on the Australian wine industry".
He modestly noted on Twitter following his win: "Well this was a rather wonderful surprise!"
The Wine Communicator of the Year is selected by the Board of Wine Communicators of Australia from the category winners, who this year are:
Best Wine Public Relations Campaign (individual or team), sponsored by Vigneto Consulting: Taylors Wines
Best Wine Publication (consumer), sponsored by Pernod Ricard Winemakers: Gourmet Traveller WINE
Best Wine Publication (technical & trade), sponsored by Pernod Ricard Winemakers: Wine Australia RD&E News
Best Wine Book (consumer, technical & trade), sponsored by Calabria Family WInes: Hunter Wine – A history (Julie McIntyre & John Germov)
Best Wine Website or App, sponsored by Purple Giraffe Marketing: eBev
Best Digital Wine Communicator, sponsored by Liquid Ideas: Dan Sims (REVEL Global)
Best Published Feature Articles or Wine Column, sponsored by Treasury Wine Estates: Max Allen
Best Wine Educator, sponsored by The University of Adelaide: Kerry Wilkinson
Best New Wine Writer, sponsored by Gourmet Traveller WINE: Kristy Petrides – The Greek Sparkling You Need to Know About
“The events that unfolded at last night’s WCA Wine Communicator of the Year Awards ceremony were phenomenal," said WCA Chair Angus Barnes. "I’d like to send my greatest congratulations to all the respective nominees and winners of the night, all of whom act to spread the word both nationally and globally of the Australian wine industry.
“The awards presented on the night have specifically been created to acknowledge outstanding wine communication in all its forms. They recognise and reward individuals who lead by example and demonstrate a high level of respect for the wine industry and its ever-growing consumers.”
Fourteen wine industry professionals were among this year’s judging panel including Gill Gordon-Smith, Judy Sarris and Masters of Wine Alison Elserman-Cterteko and Philip Reedman.