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Huon Hooke to open 2019 China-Australia Wine Marketing Summit

Huon Hooke to open 2019 China-Australia Wine Marketing Summit

Huon Hooke, one of the most respected voices in Australian wine, will open the China-Australia Wine Marketing Summit this week.

The summit, which begins on April 4 in Sydney, is designed to help both new and well-established wine exporters carve out their marketing plans for growth in the exciting Chinese consumer market. It's been organised by the Wine Communicators of Australia. 

With a career spanning 35 years, Huon Hooke has enjoyed success as an Australian independent wine writer, wine critic and show judge. He is the co-Chair of the Decanter World Wine Awards Australian panel, a wine writer and judge of more than 30 years standing, a judge of the Australian Winemaker of the Year awards, and Chair of the Vin de Champagne Awards.

Hooke was the co-author of the Penguin Good Australian Wine Guide for 17 years and to date has been awarded nine awards for wine writing. The latest is the 2018 Legend of the Vine, awarded by Wine Communicators of Australia for his outstanding contribution to the Australian wine industry.

"I'm delighted to be opening the WCA China - Australia Wine Marketing Summit," Hooke said. "The summit is a must-attend event which has attracted Australia's top wine brands. I look forward to participating in the summit and celebrating the strengths of Australian wine brands on an international stage." 

Lynda Schenk, Executive Officer of WCA, said: “We are excited and honoured to have Huon Hooke opening the China-Australia Wine Marketing Summit in April. Huon will no doubt set an exemplary tone for the rest of the day’s program, speaking with great passion for the industry, and with in-depth understanding of the strengths of Australian wine brands internationally, providing valuable insight into the ever increasing importance of growing these brands in markets such as China.”

Who should attend?

The summit is an opportunity to gain the latest insights and knowledge from leading industry experts in the China wine marketing space. It's aimed wine marketers, wineries and wine journalists who are either interested in China or are currently in this market and want to grow their brand’s presence.

By attending this event WCA says you will:

• Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.

• Attain confidence in your future marketing communications approach to this ever increasing market.

• Build your network in the China marketing space.

• Be informed about current marketing strategies and techniques that are gaining traction.

• Demystify current perceptions of promoting Australian wine brands in China.

• Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Among the guest speakers are Alison Airey, CEO, Australia China Business Council; Anna Gibson, Director Intellectual Property, Treasury Wine Estates; and Kirstin Hannan, Senior Market Analyst, Wine Australia.

For a full list of the speakers and to register and book your attendance visit https://winecommunicators.com.au/event/china-australia-wine-marketing-summit/