World-first wine "Hear Me Roar" goes on sale
The Australian Women in Wine Awards has announced the release of 'hear me roar', the world’s first wine produced by women where 100% of profits assist women to succeed in the wine industry.
hear me roar is a 2018 shiraz sourced and blended by four of Australia’s top female winemakers from parcels in the Barossa Valley, Coonawarra, Eden Valley and McLaren Vale regions of South Australia.
The winemakers are:
• Sue Hodder, Wynn’s Coonawarra Estate, Coonawarra
• Emma Norbiato, Calabria Family Wines, Barossa Valley
• Rebekah Richardson, Irvine Wines, Eden Valley
• Corrina Wright, Oliver’s Taranga, McLaren Vale
The wine is expected to be released on February 21, 2019. Quantities are strictly limited and a minimum order of six bottles is required, with free Australia-wide delivery. Pre-orders are available via the Irvine Wines website.
The brand name hear me roar is a reference to the iconic Helen Reddy song released in 1971 and taken up more widely as a rallying cry for change.
All proceeds from the sale of the wine will go towards scholarships, mentoring programs and professional development for women in the Australian wine industry. Information on how to apply and the selection criteria will be made available in June.
“This is an exciting next stage in the way we are able to support Australian women in wine,” said Jane Thomson, founder and chair of the AWIWA. “While the awards continue to provide an important platform to champion the success of women, we also recognise that more action is needed to retain women in all roles of the industry at greater levels. Releasing this wine is a means of generating the funding we need to make that happen.”
Rebekah Richardson, of Irvine Wines, said that while the winemakers who volunteered their time and expertise have been integral to the project, it was the involvement of many people and companies in the Australian wine community that brought hear me roar into existence.
“The amount of support received has been fantastic,” said Rebekah. “And it’s a great reminder of what we as an Australian wine community can do when we come together.”
Companies who have donated services and products to create hear me roar include:
• denomination – label design
• Irvine Wines – winemaking, production and sales support
• Wynns Coonawarra Estate – wine and winemaking
• Calabria Family Wines - wine and winemaking
• Prowine – bottling
• Visy – cartons
• Vinpac International - caps
• Multi-Color Global Label Solutions – labels
The wine is available via the Australian Women in Wine Awards website. Click here for details