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De Bortoli voted China's top wine by the glass

De Bortoli voted China's top wine by the glass



A survey of hotels and restaurants in Beijing has rated De Bortoli Wines as the top red wine brand by the glass for under 100 Yuan (AUD$20).

Global wine analytics expert MiBD Markets recently published results from its store-check survey of 160 venues in Beijing during 2017 and found De Bortoli outshone almost 12,700 wines being poured from around the world.

Other Aussie winemakers in the Top 20 were Jacob's Creek at No.2 and Brother Brothers at No.17.

De Bortoli Executive Director Victor De Bortoli has attributed the result to booming demand from young, middle class Chinese choosing affordable, quality wine over beer and spirits to enjoy with dinner.

“We have seen phenomenal growth over the past two years and we have been able to participate in it thanks to the work we have done over the last decade with our longtime distribution partner in China, Torres Wines, to introduce thousands of hoteliers and restaurateurs to wine that truly over delivers.

“The bottom line is our quality. At the house wine level our primary competition is from France, Chile and Spain and our expressive fruit is the best value for money in the world. My favourite thing to hear from customers is: “德保利就是性价比特好 (De Bao Li Jiu Shi Xing Jia Bi Te Hao)” or “De Bortoli always over deliver on quality”.”

Currently celebrating 90 years of family winemaking, De Bortoli Wines has been exporting to China for over 20 years, with sales doubling in the last three years.

Key De Bortoli brands being sold on-premise in Beijing include Willowglen and the DB Family Selection range, which are also sold across China and in what De Bortoli describes as “literally the ‘finest’ dumpling making establishments in the world”.



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