De Bortoli shortlisted for Winery Innovator of the Year
A revolutionary new screw cap has scored De Bortoli Wines a shortlisting for Winery Innovator of the Year at the prestigious International Wine and Spirit Competition.
De Bortoli is the only Australian winery and just one of two wineries shortlisted for the award, which is being launched as a new category this year.
The winemaker has been recognised for the unique packaging on its new Rosé Rosé, which features the first registered colour side-embossed screw cap in the world. With a rose inspired tattoo design, the closure decoration complements the wine variety and the shape of the bottle.
De Bortoli Wines has worked with its supplier Interpack to combine several capabilities, including photographic printing, embossing and UV printing, into the cap where just the rose is embossed. Marking the beginning of a new wave of closure decorations, the label and the rose on the cap are aligned during the bottling process, presenting the brand personality across the entire bottle.
“We are thrilled to be shortlisted for this award, which acknowledges our commitment to winemaking innovation,” said Leanne De Bortoli, who manages the family’s Yarra Valley Estate in Victoria with winemaker husband Steve Webber.
“From our iconic Noble One, to igniting Australia’s love of pale, dry rosé with the Rosé Revolution, we are constantly exploring new and exciting wine styles; wines that will inspire our customers.
"The beautiful screw-cap for our new release Rosé Rosé is designed to grab your attention and leave a memorable impression.”
Sponsored by Vivino, the Winery Innovator of the Year trophy will be given to the winery that has done the most to improve production methods from vineyard to end consumer, using imagination and initiative, via innovative techniques in production, distribution, marketing or business model innovation - or any other method to champion winery innovation.
The winners of the International Wine and Spirit Competition will be announced in London on November 14.