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New Global Marketing Director for Pernod Ricard Winemakers

New Global Marketing Director for Pernod Ricard Winemakers

Pernod Ricard Winemakers has appointed Darryn Hakof Global Marketing Director, following executive transfers within the Pernod Ricard Group. 

Hakof replaces Anne Tremsal, who has been appointed Marketing Director of Ricard & Pernod based in Marseille as part of the group’s annual appointments.

Hakof has nearly 20 years’ experience within the Pernod Ricard Group, most recently in his role as Director of Strategy and New Business for Pernod Ricard Winemakers. He started his Pernod Ricard journey in 1999 as a Management Accountant for Orlando Wyndham Group and has since worked in various global roles in business and brand development across the Pernod Ricard group, including Vice President of Brand Development for The Absolut Company.

The company noted: "Darryn brings extensive knowledge of the Pernod Ricard portfolio and has developed a deep understanding of global wine markets and consumers." 

Hakof said: “Our portfolio of leading, award-winning, wine brands is one of the most premium and diverse in the industry. This is an exciting opportunity to work with our talented, innovative and passionate teams, and with our valued global partners, to bring our brand stories to life with consumers around the world”.

In his new role, Darryn will continue to report to Bruno Rain, Chairman and CEO of Pernod Ricard Winemakers; while also remaining a member of the Pernod Ricard Winemakers Management Committee and a Better Balance Ambassador, promoting diversity and inclusiveness within the business. 

The Pernod Ricard Winemakers portfolio includes brands such as Jacob’s Creek, Brancott Estate, Stoneleigh, Campo Viejo, Kenwood Vineyards and Graffigna.

Tremsal (above) had been in the role of Global Marketing Director for Pernod Ricard Winemakers since 2013 and was previously communications director of Ricard. Since joining the Group in 1989, she has worked across a portfolio of products including Ricard, Chivas, Jameson, The Glenlivet and Perrier Jouet.

Congratulations to them both!