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Campari celebrates another huge growth spurt for Aperol

Campari celebrates another huge growth spurt for Aperol

Campari is celebrating a strong start to the year, with 27% sales growth for Aperol in the first quarter.

Sales for Campari overall increased by a larger than expected 9.6% to 370 million euros on an organic basis between January and March.

Sales of Aperol were driven by a double-digit growth in the brand’s core markets (Italy, Germany, Austria and Switzerland), with deseasonalisation activities driving growth in winter months and the very strong growth of high potential and seeding markets such as the US, Russia, the UK, Australia, Spain, GTR, Scandinavia and Eastern Europe.

Bob Kunze-Concewitz, Chief Executive Officer, said: “We achieved a very strong start of the year driven by the combination of both a strong momentum of the key Global and Regional Priorities in core developed markets, despite the late Easter, and the recovery in emerging markets, largely against an easy comparison base in a small quarter. 

“Profitability indicators grew strongly and well ahead of organic sales development thanks to a positive sales mix, though diluted by the bounce back of low-margin emerging markets, and the slower growth in marketing investments and structure costs.

“Looking into the full year, the outlook remains fairly balanced in terms of risks and opportunities, and unchanged against the previous announcement. We remain confident in achieving a positive performance across key underlying business indicators."

Sales down in Australia

In Australia, the organic change in the period was negative at -2.3%, which Campari attributed to an unfavourable basis of comparison due to the different timing of Easter.

Sales for Q1 reached 17.8 million euros.

“The positive performances of Aperol, SKYY Vodka and Espolòn were more than offset by the weak sales of Wild Turkey bourbon due to fierce competitive pressure,” the company said.

“Sales of Wild Turkey ready-to-drink were stable. In addition, the market’s performance was affected by the price repositioning of various brands during the quarter, while consumption trends were positive and outperformed market data in the main categories.”

Riccadonna also struggled in Australia and globally – it registered negative results of -9.1% due to a mid-single digit decline in core France (against a difficult comparison base) and “weakness” in Australia.

Campari noted that it was pleased with its Aperol Spritz sponsorship of the Australian Open.

“An Aperol Spritz Beach Club was installed which proved to be the event’s most popular activation – the number one most sold beverage at the tournament,” the company said.