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Aussie exhibitors head to 2018 International Bulk Wine Exhibition

Aussie exhibitors head to 2018 International Bulk Wine Exhibition

Australian winegrowers are preparing to head to Amsterdam this month for the 10th World Bulk Wine Exhibition (WBWE).

The event takes place on November 26 and 27 and is the largest of its kind devoted to the worldwide bulk wine market.

This year's gathering features 250 exhibitors, among the nine Australian stands are Winegrapes Australia and Kingston Estate Wines. 

Aimed at winemakers, buyers, bottlers and retailers, throughout two days different keynote lectures and workshops will run covering all aspect of blending wine, from red, white and sparkling wines, as well as the impact of factors such as barrel ageing and wood. 

“International wine trade requires design products depending on the market, regardless of whether they are bottled at origin or at destination,” said organisers. “This makes working together with quality and customers’ purchases departments essential, so understanding what they want and knowing how to get it is an added value for any winery or professional looking for success in international markets.”

Forbes noted: "When it began, the bulk wine exhibition attracted mainly wine brokers and the giant wine producers who offered bulk product. Today, however, small producers and even some exporters and importers use the exhibition as a way to forecast the destination of their future crops and products. The bulk wine market appears to have shifted from a market to get rid of product to a market where products are planned in advance to meet certain segments.

"One innovation attributed to the WBWE is that rather than ship pallets upon pallets of bottled wine across the seas, the practice has taken hold to ship in bulk tanks, then, to bottle the wine at its destination. Proponents of this method claim it is both good for the environment—a better carbon imprint by being lighter and space-saving—and it maintains wine quality during shipment, as methods of preserving bulk product are greatly improved."

According to figures provided by WBWE's Bulk Wine Club, bulk wine shipments grew 4.5% in volume and 9.4% in value in the first quarter of 2018. Today, valued at almost $3 billion, bulk wine shipments account for about 40% of all wine exported.

Spain is the world's leading bulk wine exporting country at $579 million, with the average value of Spanish bulk wine about $2.17 per gallon (there are around 3.78 litres in a gallon).
According to Wine Australia, Aussie bulk wine exports continue to experience strong growth in both value and volume for the year ended September 30, 2018. Shipments of unpackaged wine saw a 23% increase in value to $525 million and a 9% increase in volume to 468 million litres.

There were also increases in the average value of wine exported, with a 13% increase of unpackaged wine to $1.12 per litre.

Among the conference topics at the WBWE will be “The new bag-in-box market: an expanding market”, “New business opportunities for bulk wine” and “New trends in wine consumption in the US marketplace”. 

The winners of the International Bulk Wine Competition will also be announced.  It is the only competition in the world that supports the promotion, transparency, quality and prestige of great bulk wines, which are produced all over the world.

In 2017, the six top medals were awarded to: New Zealand Wineries and MGP Cooperative (both from New Zealand), Paladin Giovanni and Cantine Solferino from Italy, Casas de Fernando Alonso from Spain and E-Vino from the Czech Republic.