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New global chief marketing officer for Treasury Wine Estates

New global chief marketing officer for Treasury Wine Estates



Angus Lilley has been announced as the new global CMO of Treasury Wine Estates, following the departure Michelle Terry last month.

Terry was promoted to global chief marketing officer in April last year. She had been with TWE since 2008, holding a number of regional brand and marketing roles. 

At the same time, Lilley was appointed as deputy CMO, with a remit across Australia, New Zealand, Middle East and Europe. Lilley joined the group in 2013 as a global brand business director and held previous senior marketing roles with Hardy’s in Australia and Constellation Brands across the US, UK and Europe.

“Angus has a proven track record for developing effective brand strategies and leading strong teams, and challenges the status quo in the ever-changing marketing landscape,” TWE noted in a statement.

In a LinkedIn post, Terry said she had returned to Melbourne and was looking for her next professional endeavour.
“I’m so pleased to have worked in all TWE’s international markets and developed strategies and campaigns for such an amazing portfolio of brands and truly phenomenal wines,” she said. 

Her departure coincides with Victoria Snyder leaving TWE. Snyder was replaced by Angus McPherson as President – Americas and Global Sales, leading the Americas business and drive sales strategies.

McPherson was previously Managing Director, ANZ & Europe.

“Angus has been with the company for more than eight years, and has led outstanding performance of numerous TWE regions around the world including (Australia/New Zealand), Europe and (South East Asia, Middle East and Africa),” TWE said.

“We’d like to thank Victoria Snyder, who will be moving on from TWE, and wish her well for the future,” the company said.

"After 14 years, it’s time to say "Goodbye". Thanks for all of the great learnings, great people, and great wine!" Snyder wrote on her LinkedIn page. 

Two other high profile departures were COO Robert Foye in January, who was dismissed for breaches of internal policies; and Asia Managing Director Peter Dixon, who left for competitor Accolade Wines.



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