Coatsey launches personalised beer label business

Former Lion brand director Andrew Coates has launched a personalised beer label business called My Brand and Me.

My Brand and Me already enjoys strong support from Lion Beer Australia and offers personalised label options for XXXX Gold, XXXX Bitter, Tooheys New, West End Draught, and Emu Export. 

Coates was Customer Director - Woolworths at Lion until earlier this year and noted on LinkedIn: "A special call out to the vision and trust granted to me by my foundation client Lion, especially James Brindley and his executive and marketing team for allowing me to personalise their famous brands."

Coates added: "My Brand And Me opens with a mission to make special occasions extra special for famous drinks brands and their customers through personalisation. I'm proud because this is an idea I've had for some time but never gotten off my arse to do anything about it until now."

Coates said the idea for the new business came to him when he received his own personalised framed XXXX GOLD bottle in 2009 for service to Lion.

"For decades brewers, winemakers and distillers have personalised their brands for their most loyal employees and customers," he noted."This opportunity was limited to the lucky few. Now anyone can be immortalised on their favourite drinks brand."

The business plans to move into wine, sparkling champagne, fortified liquor, and spirits along with expansion to the US and European markets.