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Hip Media


Hip Media is a specialist custom publisher for the drinks industry. In 2007 we launched drinks trade for the drinks association (formerly the Liquor Merchants Association of Australia [LMAA]) with a brief to develop a business first publication that would provide a valuable communication platform for the industry, with a genuine distribution covering all channels and sub-channels.

drinks trade launched with a circulation of 10,500 in late 2007, and now enjoys a circulation of 19,555. The publication is usually between 96 and 144 pages in length and is packed with engaging content. drinks trade can now claim to be the leading publication in its sector and looks forward to continued innovation alongside our partner, the drinks association.

Hip Media also publishes on behalf of other clients including: MasterChef, Better Homes and Gardens, Taste, Grand Designs and Design Ex. Hip Media’s design team has a high level of expertise and experience, having worked across industry sectors such as liquor (both retail and supply), food, design, travel, hospitality and tourism, luxury goods, boating and automotive. Our team not only designs print and online content but consults to generate advertising material.

Hip Media can also commercialise your publication, be it in print or digitally. The combination of highly engaging editorial and design coupled with targeted distribution may offer you the opportunity to develop a revenue stream from advertisers across the sector in which we are publishing. Our highly experienced sales managers have a proven track record of converting opportunities into sustainable advertising revenues for our clients. We work closely with you to create a strategy that will maximise your potential revenue return; generating insight, competitive data sets, appropriate advertising policies and route to market.

Hip Media will always offer realistic advice and insight into a market that we have extensive experience in with a proven track record of success.